Assistant Director of Admissions & Enrollment (Marketing & Onboarding)

Position Summary

The Assistant Director of Admissions & Enrollment (Marketing & Onboarding) is responsible for managing the prospective student visitor program, the admissions marketing responsibilities of the school, and the onboarding process for newly enrolled students. This position will be responsible for bringing various Admissions projects to completion with timely, thorough communication, robust organizational skills, and independent oversight for effective project implementation. 

Essential Duties and Responsibilities (In consultation with the Director of Admissions & Enrollment):

Prospective Student Visitor Program

• Planning and Leadership: Lead the planning and execution of the Middle School and Upper School visit programs in collaboration with the Admissions team, ensuring a seamless and mission-aligned experience for prospective students and families.
• Communication: Manage all communications with prospective families relating to Middle School visit days and Upper School shadow visits, ensuring clarity and responsiveness.
• Collaboration: Partner with faculty and division leadership to coordinate visit schedules, identify appropriate classroom experiences, and ensure alignment across departments.

Admissions Marketing

• Communications plan: Manage and execute the school’s annual admissions communications plan in partnership with the Director of Marketing & Communications, driving engagement throughout the full admissions cycle.
• Email communications: Create emails in Finalsite and send them to prospective families at all stages in the admissions cycle (inquiry, applicant, applicant complete, accepted, wait pool, deny or enrolled).
• Strategic Marketing: Collaborate with the Director of Marketing & Communications to develop and execute strategic initiatives that effectively engage prospective families and clearly articulate the school’s mission, values, and overall value proposition.

Onboarding for Newly Enrolled Families

• Placement Exams: Work collaboratively with the Math and World Language department chairs to coordinate and administer placement assessments.
• New Parent Portal: Manage the new parent portal in Veracross, working with division heads and other stakeholders, to ensure content is accurate, timely, and user-friendly.
• All School Coordination: Work with departments across campus, including division leadership, Health Office, Registrar, Business Office, Athletics, Academics, and Student Life to ensure a smooth and well-coordinated onboarding experience for newly enrolled families.

Admissions Recruitment, Stewardship, and Review

• Candidate Evaluation: Read and evaluate applications, and participate in admissions committees.
• Family Partnership: Serve as a trusted guide for prospective families throughout the admissions process, effectively communicating the school’s mission and values.
• Tours & Interviews: Conduct Upper School tours and facilitate candidate conversations, delivering a welcoming and informative experience.
• Operational Support: Perform other duties as assigned.

Minimum Requirements

• Bachelor’s degree required from an accredited institution.
• 3+ years in admissions, preferably within an independent school.
• Experience with Veracross or comparable student database systems; strong data fluency.
• Excellent written and oral communication skills in English. Fluency in Spanish is preferred.
• Excellent customer service skills and an enthusiasm for building a diverse student body.
• Understanding of the middle and secondary education experience.
• Experience with marketing in independent schools preferred.